Ron Cram, PT, and Jamey Kleva, PTA, owners and founders of Innovative Treatment Strategies are pleased to announce that Harold “Bud” Boughton has joined their company to serve as Director of National Sales and
Marketing. Boughton’s background as an athlete, coach and sales and marketing professional made him an ideal candidate to help take ITS to the next level.“We are very pleased we were able to make this work for both Bud and ITS,” said Cram, “His energy and enthusiasm will be a huge plus for us as we effectively launch the
Monitored Rehab Cube (MR Cube) in the U.S. market.” The MR Cube is a state-of-the- art testing/training and rehab tool designed to provide unsurpassed development of the neuromuscular system. Not only does the MR Cube increase rehab intensity for faster recovery but it also helps drive additional revenues for hospital rehab clinics, outpatient clinics and even long term care settings. ITS is the EXCLUSIVE provider of the MR Cube in the U.S. market.While Boughton has established many relationships over the years as a sales and marketing professional, few are aware of his background and interest in exercise
science. “I originally was a Physical Therapy major in college and in graduate school at Ball State University I had the privilege of spending a good deal of time working in their world-class, Human Performance Lab. I have always been fascinated by how the human body works and heals itself.” Boughton honed his sales and marketing abilities working for companies like Procter & Gamble, Xerox and IBM and in 1996 he helped take a banking software company public on NASDAQ. As a published author (three books, numerous articles), his opinions and comments have appeared in a variety of professional business publications. He is also a sought after professional speaker.
Cram and Kleva have over 50 years of combined experience owning and operating rehabilitation companies in a variety of settings. Their hands-on management approach gives them the insight to know what therapists need to attain optimal clinical success with their patients. As business owners, they also know the bottom line is often the driving force when it comes to decisions regarding rehab equipment. That is exactly why they founded Innovative Treatment Strategies (Go to www.innovativetreatment.net).